●Realistic, that is, starting from the essence of things, understanding and grasp of objective facts, to grasp and follow the objective law, with practical work attitude and pragmatic work style, so that each work to the letter, heavy hard work, seek practical results, accountable for results.
●Novelty, is the continuous application of new ideas, new ways to discover new market opportunities, work to solve new problems. Embodied in the product development is constantly using new technologies, new materials and new processes, develop new products, new value to meet customer demand; reflected in market work is innovative service concept, to improve service delivery to meet the market demand for services change and development; reflected in management is to continuously improve the management mechanism, improve work methods to improve to meet market and customer demand quality and efficiency of the overall operation.